Jidvei restores brand emblem

Winemaker Jidvei has set out to develop real estate projects next year, as well as to modernise its storage facilities and establish new vineyards. This year the company invested about one million euros in the restoration of the castle in Cetatea de Balta, Alba County, with the same amount scheduled for the continuation of the works next year. "We intend to finish restoring the castle in order to bring it as close as possible to how it would have looked when it was built in 1600. This complex will be mainly for wine connoisseurs who want to learn more about the traditions and the history of this place," Cristian Fuga, Jidvei''s marketing manager told ZIARUL FINANCIAR. Jidvei came to own the castle in 1999. It used to make its champagne there until 2003. "Th e castle is the emblem of our brand and its restoration was necessary because, for any self-respecting winemaker, wine is about more than vineyards, it is culture and tradition," he added. ZF