SEB counts on 10m euros

French producer SEB, whose portfolio includes brands such as Moulinex, Rowenta, Krups and Tefal, estimates to sell small household appliances worth 10 million euros this year. "We had set out to attain a 25-30% increase at the beginning of 2003, but we have already exceeded this target, after only five months," Romel Rotaru, SEB country manager for Romania told Ziarul Financiar. According to Rotaru, the local market for small household appliances (irons, electric grills, toasters etc) will grow 25% this year. ZF